Just Effing Entertain Me for REALZ: A Rebel Yell

This entry was posted on Tuesday, March 15th, 20112011-03-15T17:15:14Zl, F jS, Y at 10:15 am2011-03-15T17:15:14Zg:i a

Well, it finally happened. I’ve seen the light. And I’m way behind the curve.

I have long bemoaned the monolithic studio system, a system which effectively subverts true creativity by, python like, ingesting all in its path and then regurgitating pablum. A system that demands that risk be ameliorated by committee and spat out onto screens all over the nation giving us tepid entertainment. Before anyone points out this or that great film, like INCEPTION or THE SOCIAL NETWORK, let me clarify, there are exceptions. But increasingly, true creativity in Hollywood is discouraged, as corporations make creative decisions based on risk-averse calculations which ultimate in, let’s be honest -  bad films. I’m not going to be polite here; when Candyland the game is in development, the end is near. It is inarguable that Hollywood is in its death throes.

So it is with the publishing industry. An industry that has been beset by the slow motion democratization of self-publishing. Publishing houses are a dying breed. You’ve heard that before. So have I. But I never truly believed it because I am a book snob: Maxwell Perkins, Thomas Wolfe, Simon and Schuster! I own hundreds of books, many of them rare books that I treasure. I’m old school. I’m a book nerd. I read “The New Yorker” like a crack addict.

I have ignored the tremors within the publishing and film industries for years now but it’s no longer something I can ignore. I’d get profoundly depressed about this except for organizations like Slamdance that keep the true spirit of filmmaking alive. Hollywood has a big surprise coming its way in the form of the resurgence of true indy film.

And New York (the center of the publishing world) has already suffered what amounts to a paper cut in the form of self-publishing. Self-publish. The words themselves connote “bad writing,” don’t they? Sure, sure, anyone can self-publish. Yes, that’s true. And self-publishing has unleashed a wave of all kinds of writing onto the market. But guess what? People only purchase and appreciate good writing. So the proof is in the sales.  And everybody wants their book to sell, else why publish? Sure, sure, there are vanity writers who self-publish to say please observe – I have a book. But many others are creating careers out of their printed word because of sales.

In the past, writers had to be vetted by publishers, agents, managers and other miscellaneous Hollywood flotsam and jetsam before they could run the marathon and then the public would decide who had the best book or movie at the cash register. Now, anyone can enter the marathon but not everybody can win. The public still decides. On their Kindles, iPads and cell phones and computers.

It’s long been true that romance is the best-selling genre in the book world. But you won’t see that reflected on the “New York Times” best seller list.

I give you Amanda Hocking. Twenty-six year old millionaire. Are her $3.00 romance ebooks great literature? I shall aver to the fact that I have not read them but on the other hand, admit I probably wouldn’t. Millionaire. We can all lift our noses and recoil – romance! Ebooks! Three dollars! But guess what – Hocking is selling her books hand over fist. They are, apparently, effing entertaining.

Yes, anybody can self-publish. But not everybody will be successful unless the material is effing entertaining. It’s quite old-fashioned, really. We’ve entered a new golden age for writing, filmmaking and music. All three industries have suffered the consequences of new forms of distribution. Random House need never have worried, 10 years ago, that I could order a book for my Kindle for three bucks rather than purchase a hard copy for 25 – and enjoy it as much.

Publishers exert formidable control and give the author minimal profit. A typical book deal might proffer the author a laughable 15% of sales. AFTER the publisher and the publisher only authorizes the title, the artwork, the layout and the manuscript itself. Somewhere along the line, the individuality of the author goes missing. And all for the privilege of 15%. And your reading has been pre-masticated for your pleasure.

Most of us are hardwired to fear change. I am too. But this sea change is undeniable and inexorable. It hasn’t been sudden, it’s been creeping up for awhile. To wit: the blog. Blogging has exploded the ability of people around the world to express their opinions on a variety of topics. Suddenly voices are heard when before there was no platform for them. And yes, as in life, there are a lot of bad bloggers. But bad blogging doesn’t tend to survive. Nobody really enjoys blogging if nobody is reading the blog, me included. I love to check my stats to see how many of you are out there. I love knowing that a particular article got a lot of hits. That tells me I entertained you. That, for me, is the true satisfaction of writing. To illuminate, provoke and inform. To entertain you. And who is the arbiter of that? A publishing house or the you, the reader?

When one is told that one’s book title is too “glib” and that one’s point of view is “too quirky” even though one’s blog is wildly popular, which would indicate the opposite, one tends to entertain other avenues because one tends to trust one’s readership, rather than a publisher who would like their catalog to be homogeneous. Count me out.

I am tired of, Pied Piper-like, directing screenwriters to write more “straight-up-the-middle” scripts that are “high concept” enough to attract risk-averse buyers who will say that they like your voice but can you just make the main character “more castable” or the premise “more familiar for audiences?” Good story telling is good storytelling. Trying to shove a square peg through a round hole is soul-killing. I’m much more excited about telling writers the absolute truth about their writing so they can improve it and find a way to express their vision – whether onscreen or as a book. I am practicing what I have been preaching for some time. The difference between good writers and great writers is that great writers say EFF IT and write with courage.

Do you really need a manager, i.e., someone between your work and buyers? Someone to “brand” you and to make your work more easily digested by Hollywood? Someone to inform you whether or not your ideas are good? Increasingly, I think not. But you do have to know how to make sure your work is as GREAT as it can be, on every page, in every word, whether it be a script, a novel, a memoir or an essay. And you do need to know how to get your work in front of buyers. Managers should be free agents who work with writers for a fee, for a limited time, in order to leverage their writing and careers upward and that’s it. Fly, little birdie, fly. These are the days of miracles and wonders. This is a wake up call.

Yes, it’s more work to market your writing, screenwriting or music yourself. It feels daunting as hell. How do you KNOW if your writing is really good? It is hard to know. Nobody wants to embarrass themselves by putting out bad writing, thinking it is good. But for too long, we have allowed ourselves to believe that we cannot write or be published without the approval of an authority figure like a publisher. That we have to have a lawyer (hello, Legal Zoom) or a doctor (hello, Web MD) to tell us how we are or what to do. Today we can go around these false authority figures (caveat: doctors are still necessary; but you can probably figure out why you have that rash and put oatmeal on it) and make our own decisions. The internet has altered the world and continues to do so. Monoliths are crumbling, as are the old ways of getting your writing (read: heart) out there.

I for one, am excited about this brave new world. I’m excited to hear new voices in music, film and writing. Love it or hate it, the future is here to stay. Do I want writers to write the BEST material they are capable of, whether that’s for a self-published book or an indy film? Of course. And if you don’t want or feel you need feedback? Good on ya. Let ‘er rip; I love me a good rebel.

What’s my role in all of this when it comes to you? I can give you tips and ideas for writing better characters, for writing from your heart, for how to market yourself and your work – but I will no longer serve up bullshit about chasing down a dream in a dying industry. If you want to make millions screenwriting, you’re about 20 years too late. If you want to write one script (or book) and become famous, you were never realistic. If you want to write something that is effing entertaining, if you want to become a better writer in the process, if you need help staying disciplined, positive and productive – I and many like me can be there for you as teachers, mentors and coaches. Oh sure, I can teach you how to (something too rude to print here) Hollywood and play the game. I can do that just fine. If that’s what you’d prefer. Or I can teach you how to be a passionate, cinematic, productive, fearless, eff the establishment rebel writer who is too good to ignore. It’s your call.

I know that for every blood-sucking, creativity and soul-killing rewrite and low-ball offer there is also a new Christopher Nolan or Terrence Malick or P.T. Anderson just waiting to say EFF IT and make a film or write a book or sculpt something that blows our minds. I raise my glass to you indy mavericks who don’t take no for an answer. Just one hint: Look outside of the system because it is definitely of a down.

I am not advocating for a world of self-published, self-produced crap. Rather, I am advocating that we eff the establishment, write our hearts out, empower ourselves, make our own choices and kick some ass. We can do better for ourselves, for our readers and for our viewers. But first we have got to stop suckling off the teat of a diseased cow and thinking success and art will be borne of that.

Can you write the next INCEPTION? Maybe. But Hollywood is going to do everything in its power to stop you from writing something truly creative. It is rumored that Nolan was allowed INCEPTION as a bribe so he’d stick around and direct the next BATMAN. God love him and lucky us, he won out both coming and going.

I’m taking the goldfish. Who’s with me?


9 Comments

  • Christopher Stein says:

    Inspiring. My fist is raised like Judd Nelson at the end of Breakfast Club.

  • Annie says:

    Love it. No, lerve it. No, luff it. Great post!

  • Kim Nunley says:

    I’m so pumped after reading this… If you were in the room with me, I’d chest bump you.

  • JulieGray says:

    Annie, I LURVE that you know what LURVE is all about, lol!!

  • Anthony Peterson says:

    Inspiring. I’m in. Julie, thank you.

  • meg says:

    Thanks, Julie. Printing this one to go in my little binder I keep for moments I need a reminder of what I’m doing.

    Encouraging post! Describes me. I’ve always find myself butting against “that’s the way we’ve (always) done it” crowd. My poor mother thinks she didn’t teach me right. LOL

    I spent thousands on college and grad school pursuing a career I was good at but not particularly passionate about. So I left it — proving to my family I don’t know what I’m doing. That’s why they don’t have a clue about my writing. I guess they’ll find out when I sell something.

    I read about the hardwork Hocking put into kindle publishing. Not everyone will be cut out for it. Some people are entrepreneurs and some are employees. Some people need permission to succeed and others just follow their vision.

    I’m okay with the folks that rely on the gatekeepers to tell them how they’re doing (hey, to each his own and all that). I’m glad to know I can tune out their insistence I conform though– I was right all along — I know what I’m doing. They’re not helping me with their suggestions — they’re hindering me.

    One of my greatest tools is the ability to ask “Why?” (or “why not?” as in “why not try this? what’s the worst that could happen?”) Admittedly, it’s gotten me in trouble but in the end I think it will help me reach my dreams & goals.

  • Mary K-O says:

    Great post! Having met with several potential managers who want me to pick a genre rather than just write great characters and dialogue, I was feeling very frustrated. Your post is inspiring me to stick with my strength and keep pushing.
    Thanks

  • S P Mount says:

    I write with courage, passion and professionalism, the attributes you mention in a post that led me to this one, belated as it might be.

    I couldn’t agree more with your sentiment here, but having entered into the world of self-publishing, still, I find myself adrift; lost amid a sea of rising mediocrity and much of what I’m seeing from the opinion of the reader, slamming indie work because of it.

    The writing world is changing indeed; publishers going the way of video stores. And it’s not just technology, no, there’s a revolution authors and readers alike increasingly demanding something completely different. And why not, it’s happening in every other world? Publishers aren’t to be trusted, failed in doing their jobs, that much increasingly evident. No, not for much longer will they arrogantly scan a short paragraph that merely blends into their so-called talent scouting brains with the many other author’s paragraphs that came before it; not: seeing the woods for the trees; recognising individual worth; true talent, tossing it aside in all their professional conceitedness before they’ve even given it a fighting chance if so much as a comma is misplaced.

    But it doesn’t matter; is this publishing revolution not tantamount to the same deal? Yes, we may sail a different ship in these digital times, on a deck from where at least we can send up a flare despite an ever-ending journey of blogging and slogging and flogging to create our perfect storms, to impede us, perhaps making complete twits of ourselves; inadequately trained to come through them in the hope that we can finally reach our destination by the stroke of our own oar, or perhaps that search & rescue will swoop down and scoop us up long before we expire?

    And many wannabe writers happy to do so, self promote that is, but often under the misapprehension that somehow what they have to say about their largely uneventful daily lives is in the slightest way creative, believing that their ramblings actually count as creative writing; building a daily word count that doesn’t count at all, a simple abacus that they toy with. Earthbound but gone swimming, wearing nothing but fish tales (yes, T. A. L. E. S.) luring people into following them with cheap prizes and unenthusiastic writing competitions that largely, in my experience, mediocrity itself judges doing not a better job than publishers or agents before them.

    But that rock congested too now, barnacles clinging in their masses, a pea soup of digital weakness closed in fast to obscure stunning marine life of those that breathe through the fins of creativity. Yes, ego-stroking oars paddled with a whip to the backs of their mediocre followers, following only to be followed and who might not actually follow at all, all set on a predictable synchronised course, most thinking that they can make a quick buck in Hollywood simply because they happened to put down 50,000 strokes during their entire lifetimes. And why? Because that’s all they ever see out there. ‘I can do that’, they say, and who can blame them? They probably can. And so they set sail and poison the waters grey, thicken the soup, most without actually having studied the art of writing at all, ignorant to the fact that it has to be different from their otherwise everyday eloquence that just any-old-body can tell and not show, and without actually possessing an imagination outside of the subliminal sub-consciousness of a pond life who can’t even be told, apparently, that there’s anything else other than boy meets girl, husband leaves wife for younger woman, and don’t even get me started on vampires and werewolves, for that horror show speaks for itself; that is what sucked the blood from true creativity – but therein, methinks, my own downfall, for I will not be assimilated.

    And then there are those who have studied writing, but a choice, not a calling, like a slutty girl forced into the sisterhood, technically correct, getting the formula right, but reading a recipe that anyone with half a brain can follow. What about those who experiment in the kitchen, mix up new worlds? What about me?

    I used to be much more modest, but I believe now that I might be one of those, for my readers, those followers I have managed to magnetise, consistently say so; they always have done, even when I first started this journey with no writing experience at all. People who don’t know me, for I don’t know anyone; have no family to stroke my own ego, nobody owing me nuttin’ except perhaps a little admiration, appreciation even, for the effort I put in to the detriment of my real life business not to mention my health; lost in and preferring my imaginary worlds as I am and I do, the migraines I work through to bring something new to the table. Yes, readers consistently saying that my novels should be movies, over and over again telling me how original I am, again even from when I was a complete amateur with starry eyes, strangers who’ve started forums about my work saying how it should be on the big screen. And why? Because they actually read it. And readers, who all but harangue me, thank God, to get Pt II of one of my novels out. ‘Where the hell is it?’ they’re shouting. And so yes, I’m grateful for this digital sea for at least I can cling to a buoy where they can find me. But still, it’s not enough; I am a writer, not a marketer; I suck at self-promotion, maybe even at pitching my books, even writing their synopses probably, but nonetheless, in 2012, I must try harder.

    But how do you get noticed when you’re not the child of someone famous or when there is no panel of judges to give an unknown a chance, how can you convince the arrogant those who think they know what will sell, all demanding originality but failing their own rubric to actually embrace it when presented, positively shoved down the back of their effing throats? How the hell can I get on with my writing when I’m trying to sell myself? Happy enough to blog, tweet even, if ever I can get around to that too, but the effort of getting noticed, gaining followers, soaking up all my time in these unfriendly seas where everyone else is trying to do the same effing thing. Kudos to those who can manage that, but perhaps they have more time than that which I can afford or even want to dedicate to this kind of self promotion even if I did have the slightest inclination to host a competition, to seek out prizes of Amazon gift certificates or free copies of other people’s books to give away in exchange for a following who might not follow at all, thereafter and that I can only hope would share my work on their Facebook page or something so someone more important might chance across it. Isn’t this one of the reasons I wanted an agent for?

    I invent cliché, I make up words, I utilise the natural resource I was given, have turned that burden of imagination that always boiled my blood more so than it stews even now when I think of the writing talent out there that may never come to shore. Yes, that something that makes people view a strange fellow like me as being completely removed from normal society but are intrigued by nonetheless, people who love to compare me to countless authors living and dead, Joyce, Salinger, King, Dali to name but a few, all greats and all of whom I’ve never read for I am a writer, not a reader, despite the fact my professor said a writer needs to be one. ‘Crap’, I say to that, for I am armed with my own voice, if only I could have it heard. But how then, if I am a combination of these by my own volition am I not considered a superpower… a writing god? Because I write with courage, passion and professionalism – and that, evidently is scary; too much to handle for an agent or a publisher.

    For any agent reading this though, I invite you to my book, “Prickly Scots’, not for a professional perspective, but to sit back and enjoy, for that’s only how this work can be appreciated, digested; rich, nuanced and intelligent as it is, not a book you can read in one or two sittings, but one that, by the time you read it in its entirety, the second part will be available so that you won’t have to beg me to publish it like the odd person is doing online currently; a few only, perhaps, given my lacklustre efforts at doing your job for you, but making it all worthwhile; appreciated by at least someone at last. And don’t worry about not getting back to me; that’s a given from agents and publishers even when the old fashioned sase’s were sent, let alone an automated courtesy email, that at least tells me you’re in receipt of my manuscript (and how hard is that to implement into your email programme?) No, I don’t need you anymore, apparently, but a review to help me along my digital sea journey would be most appreciated if you do find an island a thousand miles from anywhere to actually sit and enjoy something genuinely different and dare to recognise new talent in its entirety for a change. What I need is someone who is going to tell the rest of us what we are going to like next. But then again, your boat, apparently, has sailed.

    Anyhoo….

  • JulieGray says:

    S.P. Mount, you can write, there’s no doubt about that. Check a post of December 14th, my dear. And all the best to you, Julie Gray

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