How Do I Get Rep?
Hi everybody! I’m up in San Francisco teaching my wonderful, talented class up here! What a lovely space we have, in a beautiful, sunlit gallery! The other competitions have mostly closed their doors for the season, but the Silver Screenwriting Competition is open until June 1. I just persuaded Bedford Falls to read our top three finalists so the prizes keep growing!
In light of the fact that competition season is drawing to a close, I thought I’d repost a post about getting discovered:
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All right, all right so you’ve received feedback, done your homework, paid your dues and gotten into three fights with somebody on a message board. Fine. I’ll give you the keys to the kingdom – well, except it’s not so secret.
In order of efficacy, here are the best methods for seeking representation:
1) Be a friend of a friend
2) Be a competition winner or finalist
3) Query selectively using the HCD
4) Employ the Schwab’s Drugstore Fantasy
FRIEND OF A FRIEND
The friend of a friend is obviously something very few people can take advantage of. But you can cultivate relationships in the business that could lead to a hand-off at some point in the future. You never know. That’s how I got my first manager. But as I look back, it was a long time coming until the stars were aligned and I just so happened to have a good script and it just so happened to be right up that manager’s alley. Luck = timing + opportunity.
COMPETITIONS
A much more realistic approach is to enter your scripts into competitions. There are many to choose from and by and large, they really are a terrific way to get noticed. I would avoid those contests that run competitions frequently and that don’t seem to have much in the way of industry credibility. In my opinion, some competitions of the competitions that can really pay off for you are:
The Nicholl Fellowship
The Austin Film Festival
Final Draft Big Break
The BlueCat Screenwriting Competition
Slamdance
The Silver Screenwriting Competition
Creative Screenwriting Expo Competition
Deadlines for most of these competitions are usually in the late spring so plan your writing year to be ready to submit.
Competition winners will have their work exposed to industry professionals. Some competitions are more illustrious than others – Nicholl comes to mind – but all of these competitions are designed to help launch writers. I urge all my clients to enter as many of these competitions as they can.
QUERYING
This is not the most effective method but hey, if you aren’t a neighbor of Jason Reitman or a friend of a friend of Josh Olsen, you gotta make like the regular people and buy yourself the latest edition of the Hollywood Creative Directory for agents and managers (it is updated quarterly) or get an online subscription of same. As you flip through the book, have your IMDB at the ready. Read the company descriptions carefully, look up execs and their resumes.
Sometimes as a new writer, the smaller boutique management shingles are the best place to look. The HCD will include absolutely everybody but there are two things to be very aware of: The long shots and the shysters. A short list of the long shot agencies and management firms would include:
CAA
ICM
WME (William Morris/Endeavor)
UTA
Benderspink
We know that these agencies represent the crème de la crème in both the literary and acting realms. Not the best place for a newbie to come a-knockin’. Which is not to say you can’t try – just be aware that it would be quite an accomplishment to even get a response to your query through these venues. Just keeping it real, folks.
The shysters are usually the one-man outfits. With addresses outside of Los Angeles or New York. Yes there are managers and agents in Chicago, Atlanta and Minneapolis – but that’s not where the business is. How effective and connected is a manager who can’t do lunch easily and regularly with potential buyers? As you peruse the HCD, IMDB the principal and see if anything comes up. If you do call or query, absolutely do NOT pay a fee for anything. Some of these unethical charlatans prey on new writers by charging fees to send your work out. These types of people are tempting for new writers because they will pick up the phone more or less immediately, they will talk to you and they will agree readily (most often) to read your material. That’s because they aren’t in the business of making deals – they are in the business of bilking writers. If it’s too good to be true – it probably is.
Do not pay any fees – ever. Do not trust the “manager” that has a barking Chihuahua in the background or the drone of a television set. How do I know to warn my dear readers of these types? Been there. Done that. Believe more highly in your work than to be lured into the grasp of these bottom feeders.
A resource for checking out the creds of agents and managers is the Done Deal Pro message board. There writers can post about their experiences. Do a search and spend some time on the site; you may find all the answers you need right there.
The steps to get representation through querying are quite simple:
1) write a great script
2) then write another one
3) stick with the same genre
4) have a dossier of several great ideas in the form of loglines
5) write a brief, powerful, polite, effective query letter
6) get hold of a Hollywood Creative Directory
7) focus on 10 to 15 agents or managers that seem like a good fit*
query
9) wait
10) wait more
11) follow up with an email or phone call if you haven’t heard back in six weeks
Pretty simple, right? It actually is. But here is what writers often do – they jump the gun. They query when they only have ONE good script. They don’t get feedback on what they think is a good script and so really have no idea where they stand. They query managers or agents all over town, indiscriminately, without doing any research. They send poorly worded queries with dull loglines and wonder what’s up with the silence.
If a manager or agent likes your query, you should hear back pretty quickly. If they like the read, you’ll hear back quite quickly. They’ll ask you what else you have. They’ll ask you about you – your writing experience, where you live, what competitions you may have placed in.
THE SCHWAB’S DRUGSTORE FANTASY
Legend has it that Lana Turner was discovered while sipping a soda at Schwab’s Drugstore in Hollywood. And hell, that’s not even true. It was the Top Hat café. See, you just cain’t never believe what you hear. The point being that we’ve all heard stories of an actor or writer being discovered at odd moments or locations. And yes, it can indeed happen. Which is why you should always be prepared to talk about your work. However. The instances of a writer making a profitable connection with a representative or producer while shopping for shampoo are – well – miniscule. If you are doing everything in this list to find representation and then you run into Tom Hanks while you are checking out with your Clairol Herbal Essence – terrific. But don’t count on it.
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